Inspiring data driven curiosity.
Data is the new currency of the business world. It’s time to get curious about your data, and uncover new ways to activate and apply it to help your business succeed.
If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.
Albert Einstein
Explore Your Curiosity
I’m driven by the pursuit of knowledge – I love learning things and filling in gaps in my understanding of the world. This drive serves me well in my professional life, where I get the opportunity to explore and understand the entire world of data related to business success.
Identifying unusual trends and explaining unintuitive insights is extremely rewarding, and touches on many aspects of the business, from pure sales and revenue numbers through to optimising marketing activities, improving website conversion rates, and informing new product development decisions, as well as improving systems and processes which saves hundreds of hours of employee time.
The world of data is nuanced, with lots of grey areas and caveats, which can easily lead people wrong if they’re not looking at the right things. When you work with data, you act as a storyteller, an investigator, and a guide to help others explore their curiosity and find insights hidden in the chaos, all leading to better decisions and a more successful business.
Latest Blog Posts
When Data Driven Decisions Harm More Than They Help
Data driven decision making is becoming the way of the world, but in some cases it does more harm than good. In a world with endless data, how do you sort the signal from the noise without getting lost in the process?
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How You Can Develop Critical Data Literacy Skills
Data literacy is becoming increasingly important. Businesses are starting to realise that the key to success is how they analyse and use data—not just how big of a database they have. In fact, taking a data-informed approach could be the difference between your business failing or flourishing.
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Data Analysis Isn’t Enough: We Need Stories, Too.
It’s no longer enough to provide stakeholders with reports or fancy dashboards when they want to understand what’s happening in the business. The new value of data is in the story it tells, and for analysts we’re only as good as the stories we share.
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