Content marketing was THE internet business buzzword of 2016-2017.
The concept of content marketing existed long before the internet though, and while it may no longer be trending, content marketing is still very much alive and kicking today.
There are several reasons to include content marketing in your broader marketing strategy, including establishing the credibility of your brand in a particular field, engaging with new audiences & potential customers, boosting your website SEO rankings, and educating or entertaining existing customers.
The Reciprocity Principle
As consumers spend increasing amounts of time online, they’re getting more wary of brands that only push “BUY BUY BUY” messaging.
A solid content marketing plan allows you to provide additional value for your customers, while triggering one of the six universal principles of persuasion – reciprocity.
The reciprocity rule says that people feel obliged to return a gift, service, or behaviour that has been given to them first, and that this works best when what you give is personalised and unexpected – great news for the internet age!
Content me in
It can be confusing to know where to even BEGIN with content marketing – lucky for you, I’ve been doing this for years.
From initial research into what topics your current audience is interested in, and how they like to consume content, to planning out content marketing campaigns that convert and maximising your content ROI, I can help every step of the way.
Click here to contact me to discuss your content marketing needs today!
ashleigheg 