Email marketing is one of the most inexpensive and effective ways to speak directly to your customers, but there’s a big difference between sending any old email, and sending emails that your customers love – and creating emails that will drive sales for your business.
Over the last five years, an ever increasing number of emails are opened and actioned from mobile devices rather than desktops.
This means that not only do you need to ensure your emails look beautiful in all desktop email clients, they need to look just as good on any number of smartphone or tablet.
Responsive email is the first step to ensuring your emails display properly, and it’s definitely important.
However, if your email looks incredible but the content isn’t compelling or relevant to the customer, you’ve wasted resources and potentially lost a customer due to an annoyed and frustrated ‘unsubscribe’.
Crafting beautiful content & compelling calls to action along with flawless copywriting is something that you could probably learn yourself.
You’ve got better things to do running the rest of your business though – let me help you create a content plan and promotional email calendar to help grow your brand, boost sales and in-store traffic, while delighting and engaging your current and potential customers.
I’ve worked with a variety of email marketing and automation platforms, and I’m able to help you implement those small but mighty features that can take your emails from ‘ok’ to ‘oh WOW!’ – things like personalisation, customised content, and retargeting to ensure your message is being seen by people who are taking action.
I have experience using Salesforce Marketing Cloud, Mailchimp, Campaign Monitor, and Marketo, but can adapt to use any platform you are currently with or that you wish to use.
Contact me to chat more about your email marketing requirements!
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