Social media can be an incredibly powerful way to find, connect, and engage with new customers for your product or services.

People look to your company’s social media channels to get a feel for what you’re REALLY about.

A recent study suggests 29% of 18-29 year olds and 26% of 30-39 year olds use social media for research when looking to make a purchase, so your social media marketing strategy begins with creating and monitoring your brands online presence.

It’s crucial to monitor what your customers are saying about your business online, because this is what potential new customers will see.

And how are you responding to questions or complaints?

People are risk averse, so new or different things can be uncomfortable. This is alleviated by things like social proof, like a recommendation from a friend (also why you should ask for reviews from customers and push them everywhere), and by showing that if something does go wrong, you’re a company who cares enough to fix it – effectively removing any risk.

Making social media work for you

An effective social media marketing strategy should cover your customer journey, from awareness, through to consideration, all the way to purchase before finally encouraging loyal, repeat users.

What this looks like is different for every company, and should be tailored to suit your product/service, as well as your audience.

There are simple steps you can take to use social media platforms to drive new sales, encourage & reward loyal customers, and grow your overall business.

Things move fast on the internet though, and you’ve probably got more important things to do than stay on top of the latest trends and updates from any number of social platforms.

That’s where I come in!

I can help set you up for success with Facebook, Instagram, Twitter, or any other social platform you’re wanting to reach your audience on.

From dynamic retargeting campaigns, to reaching entirely new audiences with your brand, to engagement focussed campaigns to grow your brand’s social following, I’ve got the skills to execute and optimise social media marketing for your business to ensure growth and maximum marketing ROI.

By using data to understand what’s REALLY working from your social campaigns, I can help your business to scale acquisition and retention campaigns that have real impact on your bottom line.

Contact me to chat more about setting your business up for success on social media.