Data driven decision making is becoming the way of the world, but in some cases it does more harm than good. In a world with endless data, how do you sort the signal from the noise without getting lost in the process?
How You Can Develop Critical Data Literacy Skills
Data literacy is becoming increasingly important. Businesses are starting to realise that the key to success is how they analyse and use data—not just how big of a database they have. In fact, taking a data-informed approach could be the difference between your business failing or flourishing.
Data Analysis Isn’t Enough: We Need Stories, Too.
It's no longer enough to provide stakeholders with reports or fancy dashboards when they want to understand what's happening in the business. The new value of data is in the story it tells, and for analysts we're only as good as the stories we share.
Data: Key to a Strategic Advantage.
Data is the key to strategic advantage in business. Effective and strategically applied data and analytics capabilities provide companies with key competitive advantages.
How to Ask the Right Questions: The Key to Understanding Your Business
Questions are one of the most powerful tools in a business analyst's toolkit. Asking the right questions, and asking them well is what sets good analysts apart from average ones.
Email Marketing
Email marketing is one of the most inexpensive and effective ways to speak directly to your customers, but there's a big difference between sending any old email, and sending emails that your customers love - and creating emails that will drive sales for your business. Over the last five years, an ever increasing number ofContinue reading "Email Marketing"
Social Media Marketing
Social media can be an incredibly powerful way to find, connect, and engage with new customers for your product or services. People look to your company's social media channels to get a feel for what you're REALLY about. A recent study suggests 29% of 18-29 year olds and 26% of 30-39 year olds use socialContinue reading "Social Media Marketing"
Content Marketing
Content marketing was THE internet business buzzword of 2016-2017. The concept of content marketing existed long before the internet though, and while it may no longer be trending, content marketing is still very much alive and kicking today. There are several reasons to include content marketing in your broader marketing strategy, including establishing the credibilityContinue reading "Content Marketing"
It’s ok to be a bit shit at things sometimes
Let’s be real, none of us particularly relish the idea of failure. We tend to prefer doing things we’re good at, because being good at things just feels better than not being good.
The Anti-Socialite Lives
I'm not really the most sociable person. Let's stop pretending like that matters. I'm happy to be an anti-socialite.
ashleigheg 