Copywriting

People say that the future of the internet is video. I say those people are wrong.

Sure, bouncy gifs and looping clips will get more attention than extremely long, dull essays that have no pictures and no end in sight. But in order to get information across, you need someone who is able to communicate clearly with your audience – and like it or not, that means you probably need a good copywriter before you hire a full time videographer!

A good copywriter is able to write as your brand across platforms – whether writing email subject lines, Instagram captions, or technical blog posts, understanding how your brand and audience communicate is essential.

Creating exceptional copy helps your business differentiate itself online, and directly impacts conversions by enticing and convincing customers to buy.

Another great reason to hire a copywriter is to help determine and document your brand voice and tone. This is often seen as a ‘nice to have’ for small businesses, however during periods of rapid growth and expansion documentation like this can be crucial for ensuring your audience is getting consistent, on brand messaging wherever they encounter your business.

Getting new staff up to speed becomes a lot easier when you have a reference doc in place for how your brand talks and interacts with your audience – no matter if they’re in marketing, sales, design, support, or even senior management, new starters can benefit from these insights to how the brand conducts itself in public and online.

I’ve been writing since before I could walk, and I’ve got 8+ years experience in customer communications, copywriting, and community management, which makes me extremely qualified to help create exceptional copy that drives results for your business. Contact me to chat more about how I can help craft incredible copy that converts for your business.